Chapter 1: Introduction to Communication Studies
- Define communication.
- List two forms of communication.
- Distinguish among the two forms of communication.
- Review the various career options for students who study communication.
Before we dive into the history of , it is important that we have a shared understanding of what we mean by the word communication. For our purposes in this book, we will define communication as the process of generating meaning by sending and receiving verbal and nonverbal symbols and signs that are influenced by multiple contexts. This definition builds on other definitions of communication that have been rephrased and refined over many years. In fact, since the systematic study of communication began in colleges and universities a little over one hundred years ago, there have been more than 126 published definitions of communication.
Forms of Communication
Forms of communication vary in terms of participants, channels used, and contexts. The five main forms of communication, all of which will be explored in much more detail in this book, are intrapersonal, interpersonal, group, public, and mass communication. This book is designed to introduce you to all these forms of communication. If you find one of these forms particularly interesting, you may be able to take additional courses that focus specifically on it. You may even be able to devise a course of study around one of these forms as a communication major. In the following we will discuss the similarities and differences among each form of communication, including its definition, level of intentionality, goals, and contexts.
is communication with oneself using internal vocalization or reflective thinking. Like other forms of communication, intrapersonal communication is triggered by some internal or external stimulus. We may, for example, communicate with our self about what we want to eat due to the internal stimulus of hunger, or we may react intrapersonally to an event we witness. Unlike other forms of communication, intrapersonal communication takes place only inside our heads. The other forms of communication must be perceived by someone else to count as communication. So what is the point of intrapersonal communication if no one else even sees it?
Intrapersonal communication serves several social functions. Internal vocalization, or talking to ourselves, can help us achieve or maintain social adjustment.  For example, a person may use self-talk to calm himself down in a stressful situation, or a shy person may remind herself to smile during a social event. Intrapersonal communication also helps build and maintain our self- concept. We form an understanding of who we are based on how other people communicate with us and how we process that communication intrapersonally. The shy person in the earlier example probably internalized shyness as a part of her self-concept because other people associated her communication behaviors with shyness and may have even labeled her “shy” before she had a firm grasp on what that meant. We will discuss self-concept much more in Chapter 2 “Communication and Perception”, which focuses on perception. We also use intrapersonal communication or “self-talk” to let off steam, process emotions, think through something, or rehearse what we plan to say or do in the future. As with the other forms of communication, competent intrapersonal communication helps facilitate social interaction and can enhance our well-being. Conversely, the breakdown in the ability of a person to intrapersonally communicate is associated with mental illness. 
Sometimes we intrapersonally communicate for the fun of it. I’m sure we have all had the experience of laughing aloud because we thought of something funny. We also communicate intrapersonally to pass time. I bet there is a lot of intrapersonal communication going on in waiting rooms all over the world right now. In both of these cases, intrapersonal communication is usually unplanned and doesn’t include a clearly defined goal. We can, however, engage in more intentional intrapersonal communication. In fact, deliberate self-reflection can help us become more competent communicators as we become more mindful of our own behaviors. For example, your internal voice may praise or scold you based on a thought or action.
Of the forms of communication, intrapersonal communication has received the least amount of formal study. It is rare to find courses devoted to the topic, and it is generally separated from the remaining four types of communication. The main distinction is that intrapersonal communication is not created with the intention that another person will perceive it. In all the other levels, the fact that the communicator anticipates consumption of their message is very important.
is communication between people whose lives mutually influence one another. Interpersonal communication builds, maintains, and ends our relationships, and we spend more time engaged in interpersonal communication than the other forms of communication. Interpersonal communication occurs in various contexts and is addressed in subfields of study within communication studies such as intercultural communication, organizational communication, health communication, and computer-mediated communication. After all, interpersonal relationships exist in all those contexts.
Interpersonal communication can be planned or unplanned, but since it is interactive, it is usually more structured and influenced by social expectations than intrapersonal communication. Interpersonal communication is also more goal oriented than intrapersonal communication and fulfills instrumental and relational needs. In terms of instrumental needs, the goal may be as minor as greeting someone to fulfill a morning ritual or as major as conveying your desire to be in a committed relationship with someone. Interpersonal communication meets relational needs by communicating the uniqueness of a specific relationship. Since this form of communication deals so directly with our personal relationships and is the most common form of communication, instances of miscommunication and communication conflict most frequently occur here. Couples, bosses and employees, and family members all have to engage in complex interpersonal communication, and it doesn’t always go well. In order to be a competent interpersonal communicator, you need conflict management skills and listening skills, among others, to maintain positive relationships.
What Can You Do with a Degree in Communication Studies?
You’re hopefully already beginning to see that communication studies is a diverse and vibrant field of study. The multiple subfields and concentrations within the field allow for exciting opportunities for study in academic contexts but can create confusion and uncertainty when a person considers what they might do for their career after studying communication. It’s important to remember that not every college or university will have courses or concentrations in all the areas discussed next. Look at the communication courses offered at your school to get an idea of where the communication department on your campus fits into the overall field of study. Some departments are more general, offering students a range of courses to provide a well-rounded understanding of communication. Many departments offer concentrations or specializations within the major such as public relations, rhetoric, interpersonal communication, electronic media production, corporate communication. If you are at a community college and plan on transferring to another school, your choice of school may be determined by the course offerings in the department and expertise of the school’s communication faculty. It would be unfortunate for a student interested in public relations to end up in a department that focuses more on rhetoric or broadcasting, so doing your research ahead of time is key.
Since communication studies is a broad field, many students strategically choose a concentration and/or a minor that will give them an advantage in the job market. Specialization can definitely be an advantage, but don’t forget about the general skills you gain as a communication major. This book, for example, should help you build communication competence and skills in interpersonal communication, intercultural communication, group communication, and public speaking, among others. You can also use your school’s career services office to help you learn how to “sell” yourself as a communication major and how to translate what you’ve learned in your classes into useful information to include on your resume or in a job interview.
The main career areas that communication majors go into are business, public relations / advertising, media, nonprofit, government/law, and education. Within each of these areas there are multiple career paths, potential employers, and useful strategies for success. For more detailed information.
- Business. Sales, customer service, management, real estate, human resources, training and development.
- Public relations / advertising. Public relations, advertising/marketing, public opinion research, development, event coordination.
- Media. Editing, copywriting, publishing, producing, directing, media sales, broadcasting.
- Nonprofit. Administration, grant writing, fund-raising, public relations, volunteer coordination.
- Government/law. City or town management, community affairs, lobbying, conflict negotiation / mediation.
- Education. High school speech teacher, forensics/debate coach, administration and student support services, graduate school to further communication study.
- Which of the areas listed above are you most interested in studying in school or pursuing as a career? Why?
- What aspect(s) of communication studies does/do the department at your school specialize in? What concentrations/courses are offered?
- Whether or not you are or plan to become a communication major, how do you think you could use what you have learned and will learn in this class to “sell” yourself on the job market?
- Communication is the process of generating meaning by sending and receiving symbolic cues that are influenced by multiple contexts.
- Intrapersonal communication is communication with oneself and occurs only inside our heads.
- Interpersonal communication is communication between people whose lives mutually influence one another and typically occurs in dyads, which means in pairs.
- Come up with your own definition of communication. How does it differ from the definition in the book? Why did you choose to define communication the way you did?
- Over the course of a day, keep track of the forms of communication that you use. Make a pie chart of how much time you think you spend, on an average day, engaging in each form of communication (intrapersonal, interpersonal, group, public, and mass).
- Dance, F. E. X. (1972). Speech Communication; Concepts and Behavior. New York: Holt, Rinehart and Winston. p. 51 ↵
- Dance, F. E. X. (1972). Speech Communication; Concepts and Behavior. New York: Holt, Rinehart and Winston. p. 55 ↵
- Dance, F. E. X. (1972). Speech Communication; Concepts and Behavior. New York: Holt, Rinehart and Winston. p. 28 ↵
- Dance, F. E. X. (1972). Speech Communication; Concepts and Behavior. New York: Holt, Rinehart and Winston. p. 56 ↵
- What Can I Do with This Major? “Communication Studies,” accessed May 18, 2012. ↵
The process of generating meaning by sending and receiving verbal and nonverbal symbols and signs that are influenced by multiple contexts.
Communication with oneself using internal vocalization or reflective thinking.
Communication between people whose lives mutually influence one another.