Chapter 1: Defining Communication and Communication Study
In this chapter, you learned an academic approach to understanding communication and communication study. Smith, Laswell, and Casey offer a simple definition of communication study: “who says what, through what channels (media) of communication, to whom, [and] what will be the results” (1946). Now you can provide an answer to those who ask you what Communication study is about. Our definition of communication, the process of using symbols to exchange meaning, allows you to understand how we use this term throughout the book. The linear and transactional models of communication act as visual representations of both communication study and communication. Our history tells us that men and women from all cultures have been interested in observing and theorizing about the role of communication in multiple contexts. The Old School of communication study consisted of four major periods of intellectual development, including the Classical Period that gave birth to seminal figures who set the foundation for communication study. Finally, you are now aware of the importance of studying communication: that it impacts your personal, social, and professional life.
- According to our definition, what is communication? What do we not consider to be communication?
- Using our definition of communication study, explain how Communication is different from other majors such as Sociology, Anthropology, Psychology, etc?
- Why is knowing our history valuable for understanding the discipline?
- Name three people who you feel used communication effectively in their jobs? In what ways do they communicate effectively using verbal and nonverbal communication?
- Bacon, Francis
- Blair, Hugh
- Campbell, George
- Cereta, Laura
- De Pisan, Christine
- face work
- Five Canons of Rhetoric
- identity management
- Linear Model
- perceptual organization
- Ramus, Petrus
- reflective appraisal
- selective attention
- self-fulfilling prophecy
- Transactional Model
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