Chapter 7: Professional Communication

7.4 Summary, Discussion, References


You are now able to understand how important communication skills are to the practice and continued professionalism expected in business settings. You are now more qualified to begin identifying your career goals and with continued practice, you can be successful in our global, intercultural world. Now that you have been introduced to the NACE career readiness competencies, you are ready to begin your journey as a student toward career professionalism and success. The Indiana State University Career Center provides a significant campus resource as you prepare for your future. As part of your career readiness initiative, you will complete My Plan through ISU.


  • How can the career readiness competencies prepare you for a successful transition into the workplace?
  • Interview one person whose job involves writing. This can include writing e-mails, reports, proposals, invoices, or any other form of business document. Where did this person learn to write? What would they include as essential steps to learning to write for success in business? What is the benefit of networking while you are in college?
  • Make a list of the written communication that you read, skim, or produce in a one day. Please share your results with the class.
  • Identify a company that you might be interested in working for. Use the resources described in this section to research information about the company, the kinds of jobs it hires people to do, and the needs and goals of the organization. Share your findings with your classmates.
  • Consider a culture with which you have had little interaction. Write down at least five terms to describe that culture.

Key Terms

  • audio-only interaction
  • audio-visual interaction
  • career readiness
  • competency
  • cookies
  • elevator pitch
  • employment interview
  • feedback
  • group dynamics
  • hard skills
  • hit
  • hubs
  • initiation
  • leader-as-coach
  • leader-as-conductor
  • leader-as-technician
  • netiquette
  • networking
  • online profile page
  • page views
  • preview
  • resume
  • rite of initiation
  • soft skills
  • talking points


Bailey, E. P. (2008). Plain English at work: A guide to business writing and speaking. New York, NY: McGraw-Hill.

Bailey, E. P. (2008). Writing and speaking. New York, NY: McGraw-Hill.

Beebe, S. [Steven]., Beebe, S. [Susan], & Redmond, M. (2002). Interpersonal communication relating to others (3rd ed.). Boston, MA: Allyn & Bacon.

Bennett, S. A. (2005). The elements of résumé style: Essential rules and eye-opening advice for writing résumés and cover letters that work. AMACOM.

Chen, G., & Starosta, W. (2000). Foundations of intercultural communication. Boston, MA: Allyn & Bacon.

Covey, S. (1989). The seven habits of highly effective people. New York, NY: Simon & Schuster.

DeVito, J. (2003). Messages: Building interpersonal skills. Boston, MA: Allyn & Bacon.

Forster, E. M. (1976). Aspects of the novel (p. 99). Oliver Stallybrass (Ed.). Harmondsworth, UK: Penguin.

Friedman, T. (2005). The world is flat: A brief history of the twenty-first century. New York, NY: Farrar, Straus, and Giroux.

Guffey, M. (2008). Essentials of business communication (7th ed.). Mason, OH: Thomson/Wadsworth.

Hall, E. (1966). The hidden dimension. New York, NY: Doubleday.

Han, L. (2017, February 12). 34 thoughts on “hard skills vs. soft skills”: Difference and importance [web blog]. WordPress. Retrieved from

Harris, T., & Sherblom, J. (1999). Small group and team communication. Boston, MA: Allyn & Bacon.

Horrigan, J. B. (2009, June 17). Home broadband adoption 2009. Pew Internet & American Life Project. Retrieved from

Houston Chronicle. (2009, September 23). Deadly distraction: Texting while driving, twice as risky as drunk driving, should be banned. Houston Chronicle (3 STAR R.O. ed.), p. B8. Retrieved from

Jenkins, A. (2017). 5 Factors That Demonstrate a Strong Work Ethic. Retrieved from

Kleinberg, J. M. (1998). Authoritative sources in a hyperlinked environment. In Proceedings of the ninth annual ACM-SIAM symposium on discrete algorithms (pp. 668–677). Philadelphia, PA: Society for Industrial and Applied Mathematics. Retrieved from

Knapp, M., & Vangelisti, A. (2000). Interpersonal communication and relationships (4th ed.). Boston: Allyn & Bacon.

Leeds-Hurwitz, W. (1990). Notes in the history of intercultural communication: The foreign service institute and the mandate for intercultural training. Quarterly Journal of Speech, 76, 268–281.

Malinowski, B. (1935). The language and magic of gardening. London, England: Allen & Unwin.

McLean, S. (2003). The basics of speech communication. Boston, MA: Allyn & Bacon.

McLean, S. (2005). The basics of interpersonal communication. Boston, MA: Allyn & Bacon.

Mind Tools Editorial Team. (n.d.). Crafting an elevator pitch. Retrieved from

Oldenburg, D. (2005, April 12). Old adage holds: Get it in writing. Washington Post, p. C10. Retrieved from

Peters, T., & Austin, N. (1985). A passion for excellence: The leadership difference. New York, NY: Random House.

Publishers Weekly. (2009). The world is flat: A brief history of the twenty-first century [Starred review]. Retrieved from

Quality Logo Products, Inc. (2017). What’s the difference between a padfolio and portfolio?. Retrieved from

Rogers, E., & Steinfatt, T. (1999). Intercultural communication. Prospect Heights, IL: Waveland Press.

Simons, W., & Curtis, R. (2004). The Résumé.com guide to writing unbeatable résumés. New York, NY: McGraw-Hill.

Thill, J. V., & Bovee, C. L. (2002). Essentials of business communication. Upper Saddle River, NJ: Prentice Hall.

Thill, J. V., & Bovee, C. L. (2004). Business communication today (8th ed.). Upper Saddle River, NJ: Prentice Hall.

University of Nebraska-Lincoln (2017). The definition of competencies and their application at NU. Human Resources. University of Nebraska-Lincoln. Retrieved from



Icon for the Creative Commons Attribution-ShareAlike 4.0 International License

Introduction to Public Communication by Indiana State University is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, except where otherwise noted.

Share This Book